Since moving back into civilisation, I’ve been working with a very cool company, Knitting For All. They offer educational, crafting programmes for children and adults, focusing mainly on knitting. I have been lucky enough to be able to design their whole email marketing strategy and it’s really been great. I’ve had a change to dabble a bit into photography too – a love of mine, though I am far from being a “photographer”.
Above is the first newsletter design that I created for them (previously they had nothing, so it was a build from scratch job). Subsequent emails followed a similar layout and style, but each is unique, avoiding duplication, keeping the campaign looking fresh, new and exciting. It’s all about getting the customers excited and interested.
Since then, I’ve experimented a bit with the restrictive layout and created a slightly different look for newsletters that advertise interviews and blogs. This design on the left is part of a newsletter that gave the reader a brief idea of the blog post by Knitting For All, but also many options to click through and read more.
I am interested to see what I come up with next – it’s an ever evolving project that can really help to shape and develop the brand, so I can definitely see the potential for even more creativity.