I am always keen to get more involved in educational and well-being organisations, so when Marion got in touch with me to discuss her requirements for a brand identity promoting her language consultancy, this was just the project I was looking for. As she would be promoting her services to schools, parents and P&T boards, the design needed to be professional and unique. At the same time, however, she was keen that it appealed to children and young people, being both accessible and attractive to a variety of age groups.
Working from Marion’s initial desire to use a chameleon symbol as an icon of change, we created the name of “Evolve Language & Consultancy” – simple, to the point and descriptive.
The colours of the logo represent the colour spectrum, again reinforcing the idea of change, development and evolution from one shade to the next. Add to this a really timeless font and we had a great looking, yet meaningful design that effectively described Marion’s business.
The next step is to get the business set up online in some way and print those all important business cards. Keep updated with progress by following me on Facebook or Twitter.
Over & out.