One of my favourite projects to date, this sweet business card design combined ideas from the client with my own illustrative style. Whilst Catherine was not after a logo, she did need a recognisable identity, with which should could emulate across print and web in the promotion of her business.
The problem with business cards designed for dressmakers or tailors, is that they often include obvious imagery like needles and thread, dresses or scissors. Catherine wanted to keep away from any such stereotypes and instead requested a unique pattern, inspired by her favourite designs from Charles Rennie Mackintosh. After some time researching, I used ideas of shapes found in these designs and created something a bit more free flowing and natural. The result was this pretty design of tulip-like shapes, but without the stiff, geometric look of the Mackintosh art work.
The colour palette was chosen for its modern and bold look; combined with a hand-crafted style font, the final card had a perfectly balanced feel. Plus, its vertical layout meant that the card could easily be refashioned as a swing ticket to attach to garments – what better way for a dressmaker to further promote their business.
If you are ever in need of a dressmaker in the Scottish Highlands, be sure to give Catherine a call!