Based on the iconic Gairloch Pier (well, iconic for Gairloch!), Wester Ross Woodwork is a brand new company that offers bespoke and traditional furniture-making services. The owner, Sandy Boyd, is currently renovating an old fish factory where his exciting business will eventually be permanently housed. It’s all looking good so far and I was lucky enough to be involved in WRW’s creation!
I was asked to design 2 logos – one would be used as the primary logo, the other as a sort of makers mark, to be branded into completed furniture or stamped into metal to create a crest. As the business was to be situated on the sea’s doorstep, it seemed very fitting to have a nautical theme, as well as the fact that Sandy had already made several sea-related furniture pieces. It seemed a bit too obvious to start sketching out waves and little fish, so I began by studying blueprints of boats. After many hours of drawing shapes inspired by cross-sections, I eventually hit on one that was just perfect and that could be adapted for both logos. And here is the finished result! The colours were again inspired by the sea as well as the natural landscape, but made that little bit more modern by choosing more of a mint green, coupled with a darker green with turquoise undertones.
The fonts used were chosen for their solid, wood-like quality and also to give the modern logo a slight vintage twist (emphasising the modern yet traditional roots of WRW). Once the logos were complete I used them as a base to inform the business card design, using the same colour scheme and giving the card smooth, curved corners.
Finally, I put together a layout for van signage, again reflecting the logo and business card elements to give the whole branding a smart, cohesive feel. The website/blog has also been updated to tie in with the completed look.
Now for some leaflets…..